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    Overseas Holidaymakers’ Attitudes to Ireland 2018 [pdf, 4mb]

    A summary of research conducted with overseas holidaymakers in 2018, investigating their holiday planning process and their experience of Ireland during their holiday here.

    Domestic Holidays Monitor 2018 [pdf, 359kb]

    Find out when Irish residents plan and book their domestic holiday, what they do when on holiday and what they think are the advantages and disadvantages of holidaying at home.

    Fáilte Ireland Preliminary Hotel Performance 2018 [pdf, 422kb]

    Irish hotels experienced another positive year in 2018 with an annual room occupancy rate of 72%. Find out more by downloading Fáilte Ireland’s Preliminary Hotel Performance 2018.

    Fáilte Ireland Tourism Barometer December 2018 [pdf, 2.5mb]

    The final issue in 2018 of our state of the season survey. Find out how tourism fared in 2018 and what their perspective is on the year ahead.

    Accommodation Occupancy Survey Preliminary Findings January-September 2018 [pdf, 311kb]

    Findings from Q1 to Q3 of Fáilte Ireland’s Accommodation Survey provides an indication of how Ireland’s accommodation sectors performed in 2018.

    Fáilte Ireland’s Tourism Barometer September 2018 [pdf, 2.6mb]

    The September update of our state of the season survey. Find out how tourism businesses fared over the summer season and their expectations for the rest of 2018.

    Targeting French Holidaymakers [pdf, 691kb]

    France is an important market for Ireland. Learn more about how best to target and position Ireland to this market.

    Targeting British Holidaymakers [pdf, 691kb]

    Britain is a key source market for Ireland. Learn more about how best to target to this market who often consider Ireland as an extension of their domestic market.

    Targeting German Holidaymakers [pdf, 691kb]

    Germany is an important market for Ireland. Learn more about how best to target this market and what differentiates Ireland.

    Accommodation Occupancy Survey Preliminary Findings January-June 2018 [pdf, 326kb]

    Findings from the first six months of Fáilte Ireland’s Accommodation Survey provides an indication of how Ireland’s accommodation sectors are performing.