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    What Makes a Great Visitor Attraction 2018 [pdf, 446kb]

    This research ranks the elements of the visitor experience that influence satisfaction levels at a visitor attraction.

    Overseas Holidaymakers’ Attitudes to Ireland 2018 [pdf, 4mb]

    A summary of research conducted with overseas holidaymakers in 2018, investigating their holiday planning process and their experience of Ireland during their holiday here.

    Domestic Holidays Monitor 2018 [pdf, 359kb]

    Find out when Irish residents plan and book their domestic holiday, what they do when on holiday and what they think are the advantages and disadvantages of holidaying at home.