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Hospitality & Tourism Strategic Management Programme

Our Hospitality & Tourism Strategic Management Programme [pdf, 879kb] has been designed for senior management in the tourism industry, who are ambitious and motivated to improve not only their own performance but also the overall performance of the business they own or manage in today’s challenging tourism industry.
Watch Testimonials
Watch some video testimonials from the 2018 Graduates about their thoughts on how the 2018 programme has impacted their business all ready.
Register your Interest
To check if the 2018/19 Programme is suitable for you, taking into account your experience and knowledge please complete this Programme Suitability Barometer.

Download our Business Supports brochure

Fáilte Ireland’s range of supports are designed to help you grow your business and develop your visitor experiences.

Download the Fáilte Ireland Business Supports brochure [pdf, 755KB]

Book a place on a webinar

Fáilte Ireland webinars are short online discussions that explore online tools, aimed at tourism businesses. They cover different topics and occur on the last Wednesday/Thursday of every month.

Upcoming courses by location and topic

Find the full list of courses coming up around the country, covering a wide range of topics from revenue management to writing for the web, aimed at helping you get the best out of your business.

Explore the business tools library

Discover a range of practical guides and easy-to-use templates in the business tools library - from planning and marketing to recruitment and leadership, service excellence, financial decisions and sustainability.

GB Research Insights

Sales Skills barometer

Hands writing a note

Fáilte Ireland’s Sales Academy is aimed at tourism professionals who are strategically minded, results focused and dedicated to excellence in developing and growing their tourism business. This programme can assist in developing sales and marketing management capability therefore providing opportunities for all those in management to attend the programme that will best suit their circumstances at a given time. 

Those who wish to attend the sales element and related Cornell Modules can attend the Sales Excellence Programme (all based in Ireland), and those who wish to hone their management techniques can attend the International Sales Management course, which takes place in Ireland and in Cornell University in New York. 

To help participants decide on which programme best suits them, a Sales Skills barometer can be accessed here.

Video testimonials

  • Link one

  • Link two