Fáilte Ireland’s Sales Academy is aimed at tourism professionals who are strategically minded, results focused and dedicated to excellence in developing and growing their tourism business. This programme can assist in developing sales and marketing management capability therefore providing opportunities for all those in management to attend the programme that will best suit their circumstances at a given time.
Those who wish to attend the sales element and related Cornell Modules can attend the Sales Excellence Programme (all based in Ireland), and those who wish to hone their management techniques can attend the International Sales Management course, which takes place in Ireland and in Cornell University in New York.
To help participants decide on which programme best suits them, a Sales Skills barometer can be accessed here.