The Welcome Standard recognises accommodation businesses of all types and styles that are committed to tourism and to maintaining high standards and practices throughout their business. It is targeted at atypical tourist accommodation businesses who do not fit in the existing approval frameworks such as glamping, pods, shepherd huts, yurts, lighthouses, etc.

The standards identify the strengths of businesses, without taking away any of the character and style of the individual property.

The emphasis of the standards are focused on qualitative and behavioural standards, the customer journey, meeting customer expectations and the quality of the experience. The standards are aimed at businesses that engage with their customers throughout all parts of the customer journey. The areas addressed have been designed to be comprehensive and are in line with domestic and international guest expectations. They focus on the fundamental guest-orientated aspects of the business.

Find out about the standards [pdf, 235kb].