You are here: HomeTourism News
  • ‘Keep Discovering’ – Fáilte Ireland’s major new Marketing Campaign Print Page
  • In this section

    Word Media 230X100

    Access the latest press releases and download photographs from our image library.

    Visit our media centre

    ‘Keep Discovering’ – Fáilte Ireland’s major new Marketing Campaign

    ‘Keep Discovering’ –  Fáilte Ireland’s major new Marketing Campaign

    Fáilte Ireland, the National Tourism Development Authority, has today (February 21) unveiled its brand new €6million domestic and Northern Ireland marketing campaign entitled ‘Keep Discovering’ to help grow domestic holidays in Ireland.

    According to Fáilte Ireland’s CEO Paul Kelly, only just over half (56%) of Irish people currently take a break in Ireland.

    “By putting ‘discovery’ at the heart of our new campaign we hope to encourage more people to explore more areas of the country and experience the joy and simplicity of discovery.” stated Paul Kelly.

    “Our research also tells us that 4 out of 5 people return to the same location in Ireland on holidays. We are hoping our new Keep Discovering campaign will inspire them to break away from routine and experience some of the many hidden gems available across the country.”

    This is one of the largest and most intensive marketing campaigns ever launched by Fáilte Ireland which aims to deliver a financial boost of €96million to the Irish economy over the next three years.

    “Failte Ireland’s investment in ‘Keep Discovering’ will not just support the Irish tourism industry it will also help develop job creation and enrich rural development right across the country,” added Paul Kelly.

    Welcoming Failte Ireland’s new marketing campaign the Minister of State for Tourism and Sport, Brendan Griffin TD added,

    “I very much welcome this new campaign by Fáilte Ireland which will drive growth across the Irish market over the next three years. The domestic mar-ket is worth €2.4billion to the Irish economy representing one third of all tourism revenue generated each year. It also supports thousands of tourism businesses in Ireland to continue trading outside the traditionally busy sum-mer months.  This is critical when it comes to sustaining jobs, especially in rural communities. I commend Fáilte Ireland on producing a brilliant campaign.”

    The new campaign is also targeting visitors from Northern Ireland. Fáilte Ireland CEO, Paul Kelly adds,

    “Fáilte Ireland research tells us that half (50%) of all visitors coming from Northern Ireland stay along the border counties. By directing a significant part of the ‘Keep Discovering’ investment at growing our share of visitors from Northern Ireland we can bolster tourism in the border counties, which will be critical as the challenges posed by Brexit unfolds.”

    New TV Advertisemen
    The campaign is set to go live today (21st February 2020) and run until 31st December 2020 with a new 60 second television ad airing this evening on RTE 1 Television during The Late Late Show. 
    Running over 40+ weeks ‘Keep Discovering’ will also feature on radio, large scale outdoor billboards, in cinemas and across a range of digital channels.

    ‘Keep Discovering’ includes a number of Irish talents. The advert was directed by one of Ireland’s most talented young Directors, Brendan Canty. Dermot Kennedy’s song ‘Power over me’ provides the soundtrack to the television and radio ads which are narrated by singer songwriter, Lisa Hannigan.

    Find out how you can ‘Keep Discovering’ Ireland at www.discoverireland.ie and #keepdiscovering

    Jump to top

    Archives:

    Keep up to date on tourism news

    Stay informed of all industry news with our fortnightly newsletter.

    Sign up for our e-newsletter