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    APPLICATIONS NOW OPEN: Fáilte Ireland and Irish Management Institute Strategic Management Programme

    APPLICATIONS NOW OPEN: Fáilte Ireland and Irish Management Institute Strategic Management Programme

    Applications are now open for the Strategic Management Programme for Tourism & Hospitality Leaders. Delivered by the Irish Management Institute in partnership with Fáilte Ireland, the programme has been designed to give business leaders the competencies they need to future proof their businesses in light of the current challenges facing the tourism industry.

    Tourism businesses require senior executives and managers with strong leadership and strategic management competencies to understand the changing environment and how to formulate a strategy to meet their future needs, tailor the experiences they offer to match prevailing customer trends and focus their marketing activity to create a competitive advantage for their tourism business.

    Speaking about the Strategic Management Programme, Martina Bromley, Head of Hospitality & Enterprise Development, Fáilte Ireland, said:

    “As the National Tourism Development Authority, Fáilte Ireland’s role is to support the tourism industry and work to sustain Ireland as a high-quality and competitive tourism destination. With uncertainty around Brexit and challenges for the sector, our key message for businesses is to ‘prepare and diversify’.

    Addressing strategy and business planning, financial management, sales and marketing as well as leadership and management of change, each participant will create a strategic plan for the sustainable development of their business over the next 3-5 years during the programme.”

    Lisa Lanigan, IMI Strategic Management Programme Lead, added:

    “The Strategic Management Programme for Tourism & Hospitality Leaders is a hands-on programme, which brings the strategy of participants’ businesses to life. This timely programme incorporates a deep dive into the strategic planning and execution of our participants’ businesses. Industry experts and leading-edge thinking will guide participants’ leadership every step of the way.”

    Participants who successfully complete the programme receive a Certificate of Competency in Strategic Management, an industry-recognised mark of excellence. 

    Who is this programme for?
    General Managers and Senior Departmental Managers across the hospitality and tourism sector in hotels, visitor attractions, restaurants etc.

    Past Programme Graduate Feedback

    Stefan Lundstrom, General Manager at the Galmont Hotel Galway, said:

    “We work differently today than we did at the start of the programme. For example, we now do regular strategy meetings with the senior management team, making sure we’re taking the long-view and see if plans are working or need adjusting. The challenge
    for us was to formulate the strategy for the next five years, and the programme really helped with that.”

    Nicola McDonnell, General Manager at the Irish Whiskey Museum, said:

    “The business diagnostic tool focused on what we could actually do to meet the challenges facing our organisation. The programme will have a big effect on the business over the next five years.”

    Programme dates
    The programme will be delivered over seven modules during a 6-month period from December 2019 to June 2020. Each module is typically 1.5 to 2 days in total.

    Irish Management Institute, Sandyford, Dublin

    The fee for the Strategic Management Programme is €3,300. This programme is subsided by Fáilte Ireland (programme cost normally €6,000). 

    How to apply
    Check out for more information. To discuss the programme, please contact: Michael Brady,

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