Once fully-realised, the Wild Atlantic Way project will:
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assist in increasing visitor numbers, dwell time, spend and satisfaction along all parts of the route
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re-package the Atlantic seaboard as a destination to overseas and domestic visitors
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improve linkages between, and add value to, a range of attractions and activities
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improve on-road and on-trail interpretation, infrastructure and signage along and around the route
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direct visitors to less-visited areas
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build on the work completed in these areas already and assist businesses, agencies, local groups and other stakeholders to work together
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reinforce the strengths and characteristics of all of the areas located along the west coast, while offering the visitor one compelling reason to visit