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    Tourism Facts and Figures

    Preliminary Key Tourism Facts 2019 [pdf, 1,695kb]

    Preliminary Key Tourism Facts 2019 provides Fáilte Ireland’s preliminary estimates of overseas tourists’ and holidaymakers’ performance in 2019.

    Travel Profile of Key Markets [pdf, 5.5MB]

    Profile of the four most important markets for Irish tourism Britain, USA, France and Germany (68% of overseas tourists come from these four key market)

    Targeting US Holidaymakers [pdf, 691kb]

    America is an important market for Ireland. Learn more about how best to target this market and what motivates travel.

    Targeting German Holidaymakers [pdf, 691kb]

    Germany is an important market for Ireland. Learn more about how best to target this market and what differentiates Ireland.

    Targeting French Holidaymakers [pdf, 691kb]

    France is an important market for Ireland. Learn more about how best to target and position Ireland to this market.

    Targeting British Holidaymakers [pdf, 691kb]

    Britain is a key source market for Ireland. Learn more about how best to target to this market who often consider Ireland as an extension of their domestic market.

    Access practical resources, templates and checklists to help your business prepare for Brexit. 

    Videos: Travel Profiles of Ireland’s Overseas Tourists

    Watch for a quick and easy way to find out more about Ireland’s overseas tourists and holidaymakers — where they go, where they stay and what they like to do. 
     

    Failte Ireland video


    Great Britain [video, 2.28 mins]

    U.S [video, 2.47 mins]

    Germany [video, 2.12 mins]

    France [video, 2.08 mins]