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    Dublin Festival Season promotes Dublin at home and abroad

    Dublin Festival Season promotes Dublin at home and abroad

    Already halfway through, this year’s Dublin Festival Season has been providing visitors to Dublin with a wide range of things to see and do this autumn as 10 great festivals highlight Dublin as an exciting, vibrant destination during September and October.

    A marketing initiative aimed at promoting a world-class series of culture, arts, theatre and music events in Dublin, Dublin Festival Season is now in its second year and a range of marketing and promotional activities have been undertaken by our Visit Dublin unit to ensure its success.

    Fáilte Ireland has been actively promoting the ten events that make up Dublin Festival Season through a number of initiatives including:

    • Outdoor banners, flags, posters and billboards dressing the city
    • National radio campaigns promoting the festivals
    • An active online digital campaign which ran for the month of September
    • Pay per click campaign running until mid October
    • Promotional inserts in the Irish Independent and Evening Herald
    • Advertising in Ticket Magazine and the Irish Times
    • Radio campaigns in Great Britain,
    • A cooperative campaign with Ryanair
    A press trip with media from the US, Great Britain, Italy, Spain, The Nordics and Poland was in the city to experience Dublin and Dublin Festival Season including Culture Night, Open House Dublin, ABSOLUT Fringe and the Dublin Theatre Festival has also been arranged in conjunction with Tourism Ireland.

    Speaking about the importance of promoting Dublin as a destination, Keith McCormack, Head of Visit Dublin emphasisied:

    “Our main aim with this initiative is to increase visitor numbers to the city and all of the promotional activity we have undertaken, creating awareness of Dublin Festival Season both in Ireland and overseas, highlights Dublin as an animated and exhilarating city. We have witnessed a 42% increase in traffic to the site so far this year, which tells us that our marketing activity is working.

    “Creating a buzz and awareness that the festivals happening will help bring the Dublin Festival Season alive for everyone and a great number of opportunities exist for businesses outside of the events themselves. Many businesses are making sales on the coat tails of Dublin Festival Season. Making visitors aware of the events taking place, offering special offers to festival goers and themed menus in restaurants, pubs and cafes are just some examples of how local businesses can make Dublin Festival Season work for them”.

    Events which have already taken place include readings by Howard Jacobson and John Banville at the The Mountains to Sea dlr Book Festival, the Dublin Fashion Festival, rthe  ABSOLUT Fringe, Culture Night and Open House Dublin.

    Dublin will continue to enjoy the best theatre from Ireland and around the world for the remainder of the season which will conclude with the inaugural Bram Stoker Festival which celebrates the life, work and legacy of Irish horror novelist Bram Stoker and his gothic novel 'Dracula'.

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