Wild Atlantic Way - 10th Anniversary

The Wild Atlantic Way, the hugely successful tourism brand developed by Fáilte Ireland in response to the global financial crash, was launched to the tourism industry at Meitheal in 2014, and over the last decade has become a globally recognised tourism brand and has provided an economic engine for the west of Ireland.  Fáilte Ireland estimates that almost 2 million more tourists visited the Wild Atlantic Way in 2023 than in 2013.