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ABOUT FÁILTE IRELAND
Fáilte Ireland is the National Tourism
Development Authority. Our role is to
support the tourism industry and work
to sustain Ireland as a high-quality and
competitive tourism destination.
We provide a range of practical business
development supports to help tourism
businesses understand the needs and
motivations of our visitor segments and in
doing this, better manage and market their
products, services and experience delivery.
In doing this we have created and continue
to invest alongside our industry partners
in our three signature Experience Brands:
Wild AtlanticWay
,
Dublin. A Breath of
Fresh Air
and
Ireland’s Ancient East
. These
three experience brand propositions provide
prospective visitors and travel buyers with
compelling reasons to choose Ireland for a
visit or programme while offering distinctive
yet complimentary experiences and holiday
types that encourage visitors to fully
immerse themselves in our culture,
traditions, landscape and environment,
aligning to their core values and travel
motivations.
We also work with other state agencies,
Industry and Environmental Representative
bodies, at local, national and international
levels, to develop, implement and champion
positive and practical strategies that will
benefit Irish tourism and the Irish economy.
We also promote Ireland as a home holiday
destination through our domestic marketing
campaign, and manage a network of
nationwide tourist information centres that
provide help and advice for visitors to Ireland.
We work closely with our sister agency
Tourism Ireland, who are responsible for
marketing the Island of Ireland and have office
representatives located on all core source
markets to Ireland.
To contact us,
E
businessdevelopment@failteireland.ieT
+353 (0) 1 8847700
2
Gallarus Oratory, Co. Kerry