Ireland’s tourism policy: what it means for your business
A clear overview of Ireland’s national tourism policy statement and what it means for tourism businesses over the coming years.
The policy at a glance
Ireland’s tourism policy statement ‘A new era for Irish Tourism’ was published by the Department of Enterprise, Tourism and Employment in December 2025 and sets a clear direction for the sector over the next five years. It focuses on building a more sustainable, competitive, and regionally balanced tourism industry.
The policy highlights the vital role tourism plays in supporting jobs, businesses, and local communities across Ireland. It also strengthens the focus on small businesses and their contribution to regional growth.
Looking ahead, tourism development will align closely with national priorities, including climate action, digital transformation, and inclusive economic growth.
A collaborative approach
Fáilte Ireland and Tourism Ireland will collaborate closely with government and industry to support the delivery of priorities and help businesses adapt and grow.
Learn more about Fáilte Ireland's new corporate strategy and our strategic pillars for 2026 - 2029.
Ireland's national tourism policy
Find out more and understand what it means for your business.