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Ireland's Hidden Heartlands

Discover a region where the pace slows and the experience deepens. Visitors step off the beaten track to follow waterways, trails and local rhythms. Through strong partnerships, this regional programme enhances visitor experiences, supports sustainable growth and reveals Ireland’s true heart.

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How Ireland’s Hidden Heartlands supports your business

The Ireland's Hidden Heartlands regional strategy connects partners, guides investment and supports sustainable growth along the west coast.

  • Attract year-round visitors
    Reach visitors looking for memorable experiences in every season.
  • Join regional campaigns
    Showcase what makes your business and destination distinctive.
  • Access practical support
    Find partnerships and resources to develop with confidence.
  • Grow sustainably
    Build long-term growth that benefits your business, community and environment.
    View regional strategy(Opens in new window)

    Destination and Experience Development Plans

    Destination and Experience Development Plans (DEDPs) guide the development of tourism across Ireland’s Hidden Heartlands. Each five-year plan is informed by research, local knowledge and stakeholder input.

    The plans help to:

    • Identify local tourism priorities
    • Strengthen visitor experiences
    • Support collaboration across the destination
    • Guide sustainable development and visitor dispersal
      View development plans

      Promote your business

      Submit your event listing

      Get clear guidance on what to include, how to prepare your listing, and how to submit it for review. Approved events can appear on DiscoverIreland.ie, helping visitors find what’s happening across Ireland.

      Learn about listing

      List your business

      Register or update your business listing to improve visibility and drive referrals from DiscoverIreland.ie and Ireland.com.

      Get listed

      Connect and grow

      Find the people, guidance and brand supports that help your business play a stronger role in Ireland's Hidden Heartlands visitor experience.

      • Leverage the Ireland's Hidden Heartlands brand

        Leverage the Ireland's Hidden Heartlands brand

        Use Ireland's Hidden Heartlands brand tools and guidance to connect your business with one of Ireland’s most distinctive visitor experiences.

        View guidelines
      • Connect with the Ireland's Hidden Heartlands team

        Connect with the Ireland's Hidden Heartlands team

        Work with the Ireland's Hidden Heartlands regional team for local contacts, practical guidance and support to help develop tourism across the region.

        Meet the team
      • Promote your Ireland's Hidden Heartlands business

        Promote your Ireland's Hidden Heartlands business

        Reach more domestic visitors using regional logos, free imagery and ready-made guidance from the Find Yourself on a Short Break campaign toolkit.

        View the toolkit

      Investment and development support for Ireland's Hidden Heartlands destinations

      Find funding streams and supports to develop tourism infrastructure, visitor experiences, and community projects across Ireland's Hidden Heartlands.

      Check current supports

      Latest updates

      Stay informed with the latest developments, opportunities and insights across Ireland's Hidden Heartlands.

      Supporting businesses in Ireland's Hidden Heartlands

      • Regional developments

        See the Destination and Experience Development plans for Ireland’s Hidden Heartlands.

      • Resources

        Access strategy documents, brand assets and business supports for Ireland’s Hidden Heartlands.

      • Meet the team

        Connect with the Ireland's Hidden Heartlands regional team for contacts, supports, and ways to get involved.