Climate Action supports
Climate Action supports can help your business become more sustainable, reduce costs and build resilience as you grow.
Grow my business
For established tourism businesses ready to reach more customers and improve revenue, this page brings together practical supports for sales, marketing, digital performance and focused growth.
Build the foundations
Strengthen the areas that help your business grow with purpose, from sales and marketing to pricing, planning and decision-making.
- Improve performance and profitabilityReview costs, pricing and margins so your business can make stronger commercial decisions and protect long-term value.
- Attract more customersBuild your sales and marketing capability so more visitors can find, understand and choose your business.
- Plan for growthSet clear goals for the next stage of your business, with practical plans for scaling, investment, skills and market opportunities.
- Strengthen decision-makingUse data, insight and risk awareness to understand what is working, spot opportunities and make more confident business choices.
Get guidance to support your growth
Find Yourself on a Short Break toolkit
The Find Yourself on a Short Break campaign toolkit can help you align your marketing with Fáilte Ireland’s domestic campaign and reach more visitors in Ireland.
Strengthen your commercial performance
These supports can help you build capability, improve profitability and reach new customers through stronger sales, marketing and people practices.
Event supportsBusiness events and travel trade support
Find supports to help your business connect with international buyers, grow trade relationships and access business events opportunities.
Access supportsReputation for value supports
Build a stronger reputation for value with practical resources and training designed to help tourism businesses attract and retain customers.
Improve accessibilityImprove accessibility for visitors
Create more inclusive visitor experiences with practical tools, training and guidance to help your business welcome more people.
Courses and training
Use targeted training to strengthen your commercial skills, improve digital performance, understand your customers and prepare for sales opportunities.
Sales & MarketingEstablishing a place in the market: how to grow your business digitally
Explore how digital tools can help position your business and grow your customer connections.
OnlineFree
Digital & TechnologyIntroduction to Google Analytics 4 (eModule)
Set up and use Google Analytics 4 to measure your marketing and website performance.
OnlineFree
Sales & MarketingKotler's 4Ps of marketing
Use Kotler's 4Ps framework to make sharper marketing decisions for your tourism business.
OnlineFree
Sales & MarketingPreparing for B2B sales meetings
Prepare for travel buyer meetings like Meitheal with confidence and a clear strategy.
OnlineFree
People & CultureCreating a customer journey map for your tourism business
90‑min workshop to improve tourism customer communication, engagement and experience across journeys
8 October 2026OnlineFree
Business & FinanceBuilding value based revenue
Grow revenue by pricing on value, not cost, and clearly communicating your offer to visitors.
9 September 2026OnlineFree
People & CultureExceptional customer service for all
Two-hour course helping tourism teams deliver excellent customer service and guest experiences.
6 October 2026OnlineFree
Use practical resources to plan growth
Find tools and guides to help you shape your marketing, strengthen your offer and support the people who will help your business grow.
People & CultureTourism careers recruitment toolkit
Practical recruitment guidance for tourism and hospitality employers.
Inclusive business supports to welcome more visitors
Resources, training and supports to help make your tourism business more accessible.
Reputation for Value Supports
Advisory support and live learning to help tourism businesses build commercial confidence.
Tourism careersTourism careers in 2025: What employers and workers say
Use employer and worker insights to plan recruitment and retention.
September 202519 min read
Build connections that support growth
Events and networking can help you meet peers, connect with buyers and stay close to new opportunities across the tourism industry.
