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Reputation for Value Supports

Use practical tools and insights to communicate your value clearly, price with confidence, and make informed commercial decisions.

Download toolkit(Opens in new window)Register for event
Application statusOpen
Key informationCombines always-on advisory resources with live learning events that occur throughout the year
CommitmentOne two-hour live learning session
Value of supportNot applicable
State aidNot applicableWhat is this?

Is Reputation for Value Supports right for you?

  • Are you a tourism or accommodation providerThe initiative is open to all tourism and accommodation businesses operating in Ireland, including hotels, guesthouses, visitor attractions and activity providers.
  • Are you struggling to communicate your value or justify your pricing?If your business struggles to justify its rates, stand out on value, or convert interest into bookings, this initiative is for you.
  • Are you ready to put practical learning into action?Participants engage with live learning events and advisory resources and apply practical frameworks directly to their business situation.

What's involved?

Use ongoing support and resources

Access advisory support and practical resources whenever you need them. Use these tools to keep strengthening how your business communicates value and responds to pricing pressure.

Download toolkit(Opens in new window)

Join a two-hour live learning session

When sessions are available, join a focused two-hour learning session with practical guidance on communicating value, pricing with confidence, and applying tools to your business.

Register now

What’s in it for you?

Businesses that engage with this initiative come away with the tools, language, and confidence to charge what they are worth.

Learn how to articulate what your business offers in a way that resonates with customers and justifies your pricing. Use practical Fáilte Ireland frameworks and real business examples.

Leave your learning session with frameworks and ready-to-use materials you can apply immediately to how you communicate value, manage your online presence, and package your offer.

Build the evidence base and commercial language to hold your pricing under pressure without resorting to discounting.

Learn alongside other tourism and accommodation businesses facing the same challenges. Benefit from shared perspectives and the collective experience of your peer group.

Get guidance tailored to your business situation through always-on advisory resources and structured live learning events delivered by Fáilte Ireland.

Your Reputation for Value toolkit

Strengthen how your business creates, communicates, and delivers value.

Download the toolkit that includes:

  • A value action checklist for busy teams
  • Steps to identify your target customers
  • Guidance on pricing with confidence
  • Tips to communicate value, not just price
  • Ideas for upselling, cross-selling, and added revenue
  • Ways to turn customers into advocates
    Download toolkit(Opens in new window)

    More useful resources

    Additional resources to help build your reputation for value

    Need more information?

    If you have a question about Reputation for Value Supports, get in touch with our team and they'll be happy to help.

    Contact us