Tiktok strategies for tourism success

Overview

Want to reach new audiences and build your brand online? This practical workshop will show you how to use TikTok to promote your business with confidence. You will learn how to create engaging content, understand what works on the platform, and use simple tools to support your marketing. By the end, you will be ready to plan and run your own TikTok activity.

What to expect

By the end of this workshop, you will be able to:

• Understand how tourism businesses are using TikTok successfully
• Set up a business account and use key features such as analytics and advertising
• Create different types of TikTok content that engage your audience
• Identify what works, and what does not, on the platform
• Use core features such as the For You feed, followers, captions, and templates in CapCut
• Plan, run, and review a simple TikTok campaign

Before the session

To get the most from your session, please set up the following in advance:

• A TikTok account
• A CapCut account installed on your laptop or desktop

Download here:

• CapCut – https://www.capcut.com/tools/video-editor-download 
• TikTok – https://www.tiktok.com