Website optimisation for tourism businesses

Overview

Your website should make it easy for visitors to take action. This two hour live online course shows tourism businesses how to improve usability, accessibility, and content, so more visitors become bookings and enquiries.

What to expect

By the end of this course, you will be able to:

• Understand the impact of branding and trust: Recognise how consistent branding, clear messaging, and trust signals increase engagement and drive conversions.
• Improve website structure and content: Identify the key elements of clear content and intuitive navigation that help visitors quickly find what they need.
• Enhance the mobile experience: Discover practical ways to make your website faster, easier to use, and more customer-focused on mobile devices.
• Strengthen calls to action: Create compelling calls to action that guide users towards booking, enquiry, purchase, or sign-up.
• Prioritise accessibility improvements: Recognise essential accessibility considerations and confidently prioritise inclusive usability enhancements for your website.