Use the Ireland’s Ancient East brand to attract more visitors to your business

How to use the brand within your tourism business

The role of this content is to maintain the distinctiveness of the region’s voice, its look and feel, and at the same time give you the power to help build on the brand with the richness of your own.  

The Ireland’s Ancient East brand can help your business connect its own story to a wider regional experience. It gives visitors a clearer sense of where you fit, what they can expect and why your offer matters as part of their trip. 

Your business brings the regional story to life. A place to stay, attraction, activity, food experience, tour or event can all help visitors understand the region in a more memorable way. 

How using the brand can benefit your business

Using the brand guidance can make your marketing clearer, more consistent and more useful to visitors.

It can help you:

• Give your website and social content clearer destination context.
• Connect your offer with nearby places and experiences.
• Use approved assets more consistently.
• Strengthen your visibility through campaign activity and listings.
• Brief staff, agencies and partners with greater confidence.

The aim is not to replace your own business brand. Use Ireland’s Ancient East to support your business story and connect it with the wider destination.

Applying the brand to your visitor experience

Start with the experience you already offer. Then look for simple ways to connect it to the approved regional story.

You could:

• Add regional context to your homepage or booking page.
• Explain how your experience fits into a wider visitor journey.
• Link your offer to nearby experiences once approved guidance confirms the right connections.
• Build a short itinerary idea around your location.
• Update staff notes so your team can explain the regional story clearly.
• Review your listings so visitors get the same message across each channel.

Keep the focus practical. Visitors should understand what you offer, why it matters and what to do next.

Using the brand across your marketing

Use the approved brand guidance to create more consistent content across your visitor touch points.

Apply it to:

• Website copy.
• Product descriptions.
• Social media posts.
• Email marketing.
• Visitor information.
• Print materials.
• Campaign content.

Before you publish, ask three questions.

1. Does this content make the experience clear?
2. Does it connect the business to place?
3. Does it help the visitor take the next step?

If the answer is yes, the content is working harder for your business.

Start with one practical update

You do not need to update every channel at once.

Start with one visitor touchpoint. Refresh your homepage, booking page, listing, social post or email using the approved Ireland’s Ancient East guidance.

Then use the same approach across more of your marketing.