Sales & Marketing

How to market your product

Online

Free

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Two people reviewing marketing strategy documents and charts spread out on a table
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Overview

If you want to market your product, then it helps to know why people buy certain things. This video explores the three underlying motives for customers making purchases and helps you to identify which is most applicable to your product or service.

Who is this course for?

Business owners and anyone responsible for marketing a tourism product or service

By the end of this course you will be able to:

  • Describe the three underlying motives for consumers when making a purchase
  • Identify what motive is most applicable to your product or service

How to market your product

Free online sales and marketing course

Practical, relevant, and free. Learn at your own pace and develop skills that make a real difference.

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