Sales & Marketing

Tourism essentials for business

Online

Free

To register for this course, you will be brought to learniFI, our learning platform. You will need to sign in or create an account.

Family of five walking together along a tree-lined path in a public park on a sunny day

This course is available on:

Overview

Looking for a course that provides key information on the tourism landscape in Ireland? Want insights on Ireland's regional tourism brands and visitors, their travel motivations, tourism products, services and experiences? Want to understand your unique selling point and key marketing tactics? This self-paced course will support you on your tourism journey.

Who is this course for?

Tourism business owners and staff new to the tourism industry in Ireland

By the end of this course you will be able to:

Describe the tourism landscape in Ireland
Recognise where Ireland's tourists come from
Explain the travel motivations of tourists to Ireland
Match your products and services to tourist needs
Communicate the unique selling point (USP) of your tourism business