Get involved in Find Yourself on a Short Break
Use Fáilte Ireland’s Find Yourself on a Short Break campaign tools and materials to position your business and attract more domestic short-break visitors.
Killarney Destination and Experience Development Plan
Discover a new vision for tourism in Killarney. This five-year tourism development plan aims to create an awe-inspiring destination, delivered by a world-renowned tourism industry in a stunning natural environment.
Highlighted projects
The Killarney Destination and Experience Development Plan is supported by projects focused on a refreshed destination brand, urban animation and the Killarney National Park visitor experience.
Refreshed Killarney brand
This project will refresh the Killarney brand and shape a clear destination proposition that inspires visitors and gives tourism stakeholders a shared vision for the future.
Urban animation and public realm
Bring the Killarney destination experience to life through urban animation and public realm improvements, connecting visitors with the full range of experiences on offer.
Killarney National Park
Deliver the Killarney National Park Interpretation Masterplan actions to encourage sustainable use of natural resources and enhance the Killarney House and Gardens experience.
Get involved
Use the Wild Atlantic Way brand
Use approved Wild Atlantic Way assets and guidelines to align your business with a clear, recognisable regional brand.
Your local representatives
Josephine O'Driscoll
Manager – West Cork / Kerry, Fáilte Ireland
Danielle Favier
Projects Officer – Wild Atlantic Way Killarney / South Kerry, Fáilte Ireland
Resources
Access the Killarney destination and experience development plan and supporting documents.
Industry & CommunityKillarney Destination and Experience Development Plan 2022
The five-year destination and experience development plan for Killarney and the Gap of Dunloe.
Industry & CommunitySEA environmental report for the draft Killarney DEDP
Strategic environmental assessment report for the Killarney destination experience development plan.
Industry & CommunitySEA environmental report non-technical summary for Killarney DEDP
Non-technical summary of the strategic environmental assessment for the Killarney development plan.
Industry & CommunityNatura impact statement for the draft Killarney DEDP
Natura impact statement supporting the appropriate assessment for the Killarney development plan.
Visitor insightsKey tourism facts: Kerry 2024
Kerry's tourism numbers for 2024: Who visited, how much they spent and what drove performance.
