West Cork Destination Experience Development Plan

A five-year destination plan to extend the season, grow overnight visits, and attract visitors to West Cork

A body of water with a road and grass

Highlighted projects

West Cork Destination Experience Development Plan is supported by projects focused on artisan food and drink, outdoor activities and heritage, connecting visitors to the Mizen Head, Sheep’s Head, and Beara peninsulas.

  • Premier artisan food and drink destination

    Premier artisan food and drink destination

    Positioning West Cork as a premier artisan food and drink destination, drawing visitors to experience local product and cuisine, and supporting Cork 2030.

  • Compelling outdoor destination

    Compelling outdoor destination

    Building the region’s reputation for land and water-based outdoor pursuits, enhanced by thematic festivals and events to extend the season.

  • Skibbereen Heritage Centre

    Skibbereen Heritage Centre

    Expanding the story of the Famine in Skibbereen through the development of the Workhouse and Soup Kitchen building adjacent to the Heritage Centre.

Get involved

Get involved in Find Yourself on a Short Break

Use Fáilte Ireland’s Find Yourself on a Short Break campaign tools and materials to position your business and attract more domestic short-break visitors.

Access campaign materials

Use the Wild Atlantic Way brand

Use approved Wild Atlantic Way assets and guidelines to align your business with a clear, recognisable regional brand.

Access brand assets