Use the Ireland’s Ancient East brand
Use approved Ireland’s Ancient East assets and guidelines to align your business with a clear, recognisable regional brand.
A programme based on developing the rich and authentic heritage of the region, and designed to empower local businesses to create compelling visitor experiences rooted in place and story.

See the projects driving progress and helping to deliver the Ancient Destination and Experience Development Plan, from historic towns and castle experiences to maritime heritage and coastal storytelling.

The reimagined Boyne Valley Drive becomes a 5,000-year immersive journey, encouraging visitors to explore towns on foot, boosting dwell time, spend and local experience.

This project will look at the development of a visitor & value proposition for Millmount tower, its surrounding buildings and urban area.

The reimagined Táin Trail will connect the story and characters to the place and it's people and bring them to life.
Use approved Ireland’s Ancient East assets and guidelines to align your business with a clear, recognisable regional brand.
Use Fáilte Ireland’s Find Yourself on a Short Break campaign tools and materials to position your business and attract more domestic short-break visitors


Access the Ancient Destination and Experience Development Plan and related documents.

Access the full five-year plan for visitor experience development in the Boyne Valley.

Read the summary plan for developing visitor experiences across the Boyne Valley.

Review the Natura Impact Statement prepared for the Ancient destination plan.

Review environmental monitoring for the Ancient Destination Experience Development Plan.

Review the environmental assessment prepared for the Ancient destination plan.

Read a clear summary of the environmental assessment for the Ancient destination plan.

Review how environmental considerations shaped the Ancient visitor experience plan.