Use the Ireland’s Ancient East brand
Use approved Ireland’s Ancient East assets and guidelines to align your business with a clear, recognisable regional brand.
A programme focused on developing Kilkenny as a distinctive cultural destination strengthening heritage led experiences, animating towns and villages, supporting local businesses, and encouraging longer stays across the county.

The Kilkenny Destination and Experience Development Plan is supported by projects focused on the city, county and outdoor visitor experience, including the Medieval Mile, cultural attractions and river-based tourism.

Developing the Medieval Mile to connect Kilkenny Castle, cultural attractions and new experiences that encourage visitors to explore more of the city.

Develop Kilkenny into a world class design, craft and creative destination building on its designation as a World Craft Council Craft City and Region.

Delivering a world-class medieval visitor experience that strengthens Kilkenny City’s cultural appeal and supports the wider Medieval Mile.
Use approved Ireland’s Ancient East assets and guidelines to align your business with a clear, recognisable regional brand.
Use Fáilte Ireland’s Find Yourself on a Short Break campaign tools and materials to position your business and attract more domestic short-break visitors

Access the Kilkenny Destination and Experience Development Plan and related resources.

Kilkenny in 2024: Visitor volumes, revenue returns and the demographic story behind the data.

Review the Appropriate Assessment and Natura Impact Statement for the Kilkenny plan.

Review the environmental assessment for the Kilkenny destination plan.

View a clear summary of the environmental assessment for the Kilkenny plan.

Review how environmental considerations shaped the Kilkenny destination plan.

Access the five-year plan for sustainable tourism development across Kilkenny.