Champions Programme: Help and resources

Get the information and resources you need for the Champions Programme. Browse regional maps, find answers to common questions, learn what happens at a workshop and discover how to register in your area.

Frequently asked questions

Find answers to common questions about taking part, attending a workshop, and getting the most from the Champions Programme.

The Champions Programme is for frontline professionals and anyone who interacts with visitors. This includes taxi drivers, pub and restaurant staff, accommodation providers, social enterprises, festivals, community volunteers, and tourism businesses.

Champions Programme workshops are free to attend.

You will build local product knowledge, customer service skills, and accessibility awareness so you can confidently showcase the best of your region to visitors.

Champions Programme workshops generally run from February to May, before the busy tourism season, and from September to December, during the shoulder season.

Check our event calendar for upcoming workshops in your area. If there is a workshop available to attend, you can follow instructions to attend on our Trade Portal.

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